Our Story

What Drives Us?

Each day, we strive to help further the credit union mission. You might have heard of it…”people helping people”.

Let’s back up a moment. Who’s “we”?

Keith and Joe Winn. We are the team of GreenProfit Solutions. In fact, we’re family. Seriously. A father/son team combining credit union industry veteran and fast-learning Millennial (with over a decade of experience himself!).

Together delivering a half-century of service to credit unions and their members.

So what sets us apart? Great question.

Why We Exist

On the surface, it’s to help credit unions better fulfill their mission. What does that mean to you? We probably have a solution to help achieve your institution goals.

Diving deeper, we have a passion for helping others reach their potential. For a financial institution, it usually means working together to ensure their programs and services are warmly embraced.

Through our efforts, we want to make a positive impact in members’ lives. Maybe that’s simply saving them time and money. Perhaps it’s helping them share their credit union experience with family and friends. It could be offering the tools so you can get them approved for a fair loan to purchase a car of their own.

Solutions to Drive Positive Impact

We created a suite of solutions designed to help members get the most out of their credit union relationship. In fact, we made sure they complement each other, so you can enhance your positive efforts while maximizing growth! Everything we offer helps you achieve some combination of these three “goals”:

  • Attract
    • Give your existing members a reason to stay while bringing new ones into the family
  • Engage
    • Help members across their financial life with beneficial services (deepen the relationship)
  • Protect
    • Safeguard your portfolio and empower your members by offering appropriate insurance products

You Change Members’ Lives

A new loan isn’t just interest on the books. It’s an opportunity to grow an existing relationship, while helping a member of your family.

A vehicle service contract isn’t just a way to avoid unexpected repair bills.

It’s a safeguard to make sure a mother can continue driving to work and a father can drive his daughter to school, while protecting that family from a chain reaction of negative financial consequences.

When we say we’re about “people helping people”, we mean it. And we live it, with a portion of our revenues supporting charity work both locally and across the country.

Here to Help

We offer products your institution may determine are a perfect fit. That’s great. You also might decide they aren’t a fit. That’s ok, too. Of course, that means you still have to find what does fit.

Our Learning Library is for you. Consider it your Due Diligence resource. We share the background, pros/cons, and even “best of” vendor lists for more than a dozen categories that matter to you.

If we can save you time and effort (while sifting through all the bias), our work is a success.

Be sure to bookmark the GreenProfit Learning Library to ensure you always have easy access.


We work with a number of amazing companies to help you reach your goals.  All are long-time professionals in the insurance and marketing fields serving financial institutions.

GreenProfit Solutions embraces conscious technologies to help credit unions and community banks best serve their members. There’s a lot of tech out there; we’re here to help you find the right balance.  Because even modern efficiency needs some old-school service.cuZOOM Line

TrueCar Logo

TrueCar, Inc. (NASDAQ: TRUE) is the negotiation-free car buying and selling platform, making car buying convenient, transparent, and fun. Using technology that identifies those ready to buy, with a network of over 15,000 certified dealers, they assist financial institutions grow their loan portfolios.cuZOOM Line

Frost logo trans cuzoom website

With over 1100 credit union and banking clients, Frost Financial understands your business, with their VisualGAP platform seen as the industry standard. Protecting borrowers, while assisting institutions in generating revenue for institutions. Protecting Relationships-Providing Choice.cuZOOM Line

Next Step

Visit our Solutions to see how our products can help you best serve your members.